These are the opinion leaders. They enjoy leadership roles and embrace change opportunities. Early Adopters are also called lighthouse customers as they serve as a beacon for others to follow, or Visionaries.
They adopt change before the average person and typically need to see evidence like success stories from the early adopters. This group are also called Pragmatists.
We see a lot of category similarities between our asset managers, our allocators and ourselves
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Neuberger Berman Specialty Finance Income Fund
CAD$ F: UAL810, CAD$ A: UAL800, US$ F: UAL 811, US$ A: UAL 801
Real Estate Fund
Mulvihill Premium Yield
Large Cap &
A: MCM 101
F: MCM 103
UA: MCM 1101
UF: MCM 1103
Lionguard Opportunities Fund
North American Long Short Equities